With a big assist from insurance agents across the state, Florida Blue earned a Brand Excellence Award from the Blue Cross Blue Shield Association (BCBSA). The annual awards, announced on April 21, honor Blue Cross and Blue Shield (BCBS) companies that excel in developing and enhancing the overall BCBS brand image.
This award, recognizing Florida Blue’s achievements in the area of member retention, marks the company’s third Brand Excellence honor. Ninety three percent of members renewed their coverage over the past year. In 2014, Florida Blue saw a net gain of more than half a million members, bringing total membership to approximately 4.3 million.
The recognition showcases the loyalty of existing members. And you, our valued sales partners, played a key role in helping Florida Blue perform at such a high level.
“Nearly 105 million Americans trust the Blue Cross and Blue Shield Brands with providing reliable, high-quality health care coverage to them and their families,” said Scott P. Serota, BCBSA president and CEO. “We are proud to recognize those BCBS companies that have exceeded member expectations and delivered exceptional service to the communities they serve.”
This marks the 20th year that BCBSA has presented Brand Excellence Awards. In addition to member retention, other categories include attracting new customers, fostering loyalty among existing customers and brand innovation.