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January 26, 2015

Most marketplace enrollees plan to change plans

A study by Radius Global Market Research provides insight into the level of satisfaction and other data among people who purchased health insurance through federal and state online marketplaces. Among the findings:

  • Of the 7 million households that purchased insurance through an ACA marketplace, most are satisfied with their plans; 20 percent said they were dissatisfied.
  • Compared to care they received before 2014, most were satisfied with both the quality and cost of health care they’re receiving now.
  • Despite this, about two thirds plan to shop for new coverage during the open enrollment period that began on November 15, 2014. This is likely to drive competition among insurance carriers.
  • The most widely named priorities for new plans are reduced cost and greater access to medical care.
  • More the 50 percent said they expect their insurance premiums to rise over the next six months.
  • Many switched to a new primary care physician because their policies didn’t include their old PCP in its network.
  • About 25 percent of households said they visit their physicians less often and/or experience longer wait times to see their physicians.
  • Overall satisfaction correlated positively with enrollees who reported receiving an adequate explanation of their ACA coverage, but less than half—44 percent—reported feeling well-informed.

One of the report’s main takeaways was that insurance companies need to develop specific strategies to avoid high levels of churn during the next open enrollment period.

Source: Radius Global Market Research

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