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Update—Member Reward Program
“We want to create greater customer loyalty, encourage proactive, healthy lifestyles and reduce medical costs through any type of reward program we offer. But we want to offer a program that will provide more valuable incentives and lifestyle awareness. Our goal is to implement a new initiative in mid-2009 that can more actively engage our members and increase satisfaction with their health care experience.”
- Michael Guyette, Senior Vice President, Sales, Distribution & Local Markets As you may know, MyActiveRewardsSM was implemented as our member reward program. After being in the marketplace for almost two years, we have determined that the benefits of the program and participation were not at a level to maximize the value of the program. At this time, we are not accepting new enrollment for MyActiveRewards, and by early December, we will remove MyActiveRewards from MyBlueServiceSM and our external website. We plan to implement a new program that will reward members for making behavioral changes that will help them become more educated about the health care system—encouraging informed decision-making that will help manage their costs. The intent is to help slow the rising costs in the health care industry by encouraging medical cost savings. We will have a phased implementation mid- to late 2009. This approach will allow us to maximize the effectiveness of the program as it is being developed. We will keep you informed with our progress on this program as it evolves. |
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| For questions about programs, products or services, please contact our Agent Service Center at 800-267-3156, or your local Blue Cross and Blue Shield of Florida sales representative.
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