Our mission inspires us to support strategies that advance the health and well being of nearly four million underserved and uninsured Floridians. To address the needs surrounding our changing industry, our July newsletter provided insight into consumer directed health care solutions, and now we’re excited to announce several new low-cost products that will deliver quality coverage at more affordable rates.

Cover Florida Plan Coverage
The Cover Florida Health Care Access Act was developed by Governor Charlie Crist and passed by the Florida Legislature. As an approved carrier for Cover Florida, we are offering families quality health care benefits with affordable rates.

Our offer includes two “guaranteed issue” individual under 65 plans based on the BlueOptions^® network:

• Cover Florida Non-Catastrophic Coverage is patterned after GoBlue. The plan covers basics such as annual physicals, doctor visits, basic and preventive dental services, prescription drugs and laboratory services.
• Cover Florida Catastrophic Coverage combines hospital/surgical and indemnity coverage. The plan includes emergency room treatment, outpatient surgery and hospitalization, and the same benefits as the non-catastrophic plan.

The eligibility requirements for these plans include:

• Uninsured for six (6) months (unless certain conditions are met)
• Must be between 19 and 64 years of age
• Cannot be eligible for government programs and cannot be covered by a private policy

These plans will become available on January 1, 2009.

Partnership Prepares for Take-Off in Miami-Dade
In a partnership with Miami-Dade County, we have co-designed an affordable health product that will be available to small groups and individual under 65 residents in Miami-Dade County. The Miami-Dade pilot program targets the uninsured population who do not qualify for public programs. The plan design will insure both catastrophic and primary care coverage for small group employers and individuals.

The target date for the launch is July 2009 — we will keep you updated on the progress.

There’s No Denying It…GoBlue Gets Rave Reviews
With monthly rates from $25 - $50 per member, GoBlue provides access to affordable health care, basic and preventive dental services, laboratory services and pharmacy on a guaranteed issue basis. When coupled with a hospital surgical plan, it can provide comprehensive coverage. GoBlue offers the greatest value when the member utilizes an in-network provider. For covered services, members also receive the benefit of balance-billing protection.

Highlights are:

• Pays up to $50 per visit for physician services
• Pays up to $50 per visit for basic and preventive dental services
• Pays 100% of laboratory services at Quest Diagnostics
• Pays up to $15 for prescriptions
• GoBlue is a guaranteed issue product
• Available to individuals under 65

Click here to review the brochure.

Comprehensive Coverage at Discounted Prices Offered in Select Counties
BlueSelect^® will provide comprehensive coverage priced significantly lower than current plan pricing. The product is designed for the under 65 working uninsured, underinsured, and those about to become uninsured. It is not intended for use as a lower-cost product in general or for those qualifying for subsidized health care. It will be available to small groups and individuals under 65.

BlueSelect is able to meet a lower cost need in the market because of our approach with the local network and the new approach to pharmacy coverage, along with certain services only being available in-network from an exclusive provider. The network is a combination of PPOs (Preferred Provider Organization) and EPOs (Exclusive Provider Organization). It is not an extension of BlueOptions.

We are rolling out in the Tampa area later this year with plans to release in more counties in 2009. We will keep you informed of our progress.

Family Coverage Has to Start Somewhere
FamilyBlue Medical Discount Card (previously announced in a Breaking NewsfromBlue) for individuals under 65, is a non-insurance product providing access to discounted health care services. For only $19.95 a month, one price will cover up to six family members. Highlights include:

• Solution for low-income uninsured
• In-network discounted pricing from 5%-60%
• Fills gap in portfolio for individuals with chronic medical conditions
• Simplicity (no limitations or restrictions of any nature)
• Entry point for non-buyers (uninsured individuals)

Focusing on the Fundamentals Effects Lasting Change
We will continue to provide programs that improve the lives of thousands of Floridians by:

• Working for public policy that enables an excellent, efficient health system
• Providing innovative, affordable products and services
• Reaching out to Floridians to obtain their input as we have done through our initiative, The Power of the Human Voice

We’d appreciate your input on our efforts to be at the forefront in addressing the need for affordable health care solutions for underinsured and uninsured residents statewide. Click here for instructions to Power of the Human Voice. Speak up and let us hear what you think and how we can continually serve the members of our communities.